Who is Gen Z

What are the values, assumptions, and allegiances in the next, next generation? Impact 360 Institute has partnered with the Barna Group to explore Gen Z. Born between 1999 and 2015, Gen Z is larger than the Millennials and has been shaped in significantly different ways. Join us at genzlab.com

GENZLAB.COM

Gen Z Research

Gen Z Knows They Spend Too Much Time Online

Gen Z Feels Misunderstood by Older Generations

A Majority of Gen Z Wants to Create Their Own Truth

Non-religious Gen Z members Engage in Spiritual Practices

Gen Z is Spiritually Open but Church Avoidant

5 Things You Need to Know About Gen Z in 2024

Gen Z Lab: your guide to leading the next generation in a post-Christian culture
In the two groundbreaking, nationally representative studies, Impact 360 Institute partnered with the Barna Group to examine what today’s teenagers believe about the biggest questions of life and what is shaping them. As we released the first research in 2018 and now in 2021, the number one question was what do we do with it? What now and where do we start? Gen Z Lab is our answer.
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