Who is Gen Z

What are the values, assumptions, and allegiances in the next, next generation? Impact 360 Institute has partnered with the Barna Group to explore Gen Z. Born between 1999 and 2015, Gen Z is larger than the Millennials and has been shaped in significantly different ways. Join us at genzlab.com


Gen Z Research


What is Vocation and How do I Find Mine?

Gen Z Lab Season Two

Only 29% of Gen Z Believe Abortion is Morally Wrong

Introducing: Gen Z Lab

Ten Ways “Grown-up” Christians Can Set a Better Example for Gen Z on Social Media

Gen A Lab: your guide to leading the next generation in a post-Christian culture
In a groundbreaking, nationally representative study Impact 360 Institute partnered with the Barna Group to examine what today’s teenagers believe about the biggest questions of life and what is shaping them. As we released this research in 2018, the number one question was what do we do with it? What now and where do we start? The Gen Z Lab is our answer.
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