Who is Gen Z

What are the values, assumptions, and allegiances in the next, next generation? Impact 360 Institute has partnered with the Barna Group to explore Gen Z. Born between 1999 and 2015, Gen Z is larger than the Millennials and has been shaped in significantly different ways. Join us at genzlab.com


Gen Z Research

Gen Z Feels Judged by Older Generations

Gen Z: The Most Anxious Generation

What is Vocation and How do I Find Mine?

Gen Z are “Positive Pessimists”


Gen Z Lab Season Two

Gen Z Lab: your guide to leading the next generation in a post-Christian culture
In the two groundbreaking, nationally representative studies, Impact 360 Institute partnered with the Barna Group to examine what today’s teenagers believe about the biggest questions of life and what is shaping them. As we released the first research in 2018 and now in 2021, the number one question was what do we do with it? What now and where do we start? Gen Z Lab is our answer.
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