The Cultural Moment Demands Intentional Discipleship

39% of Gen Z say they frequently feel uncertain about the future, with an equal number reporting anxiety about important decisions.
This is more than double the rate of Boomers and Elders (16%).
(Gen Z Volume 3, Impact 360 Institute and Barna, 2024)

This generation is open to spirituality. Sixty-four percent say they’ve prayed in the past week. But they’re also overwhelmed, digitally saturated, and often unsure where to turn for meaning, identity, or direction.

Authentic connection, biblical clarity, and relational discipleship have never been more essential.

Built on Research. Rooted in the Gospel.

Leading Gen Z 2025 is a one-day event that equips those who lead Gen Z with biblical insight and practical tools for disciple-making in a rapidly shifting culture. Drawing on 20 years of hands-on experience at Impact 360 Institute, and three volumes of Gen Z research conducted in partnership with Barna Group, this event offers a clear, hope-filled vision for forming resilient young disciples.

What the Latest Research Tells Us

From Gen Z Volume 3 (2024), here are just a few realities shaping today’s students:

  • Authenticity is a struggle. 62% of Gen Z young adults say they feel held back from being their true selves.

  • They prioritize self over community. Only 7% say being in a lasting community is a top life goal.

  • They’re online but hungry for real connection. 54% say in-person relationships are more valuable than digital ones.

  • Morality is increasingly subjective. 60% believe what’s right or wrong depends on the individual.

  • Spiritual openness is rising. 64% have prayed to God in the last week, more than attend church or read Scripture.

These insights demand more than programmatic solutions. They call for Spirit-led leaders, intentional discipleship, and a deep understanding of the world Gen Z is growing up in.

Who Should Attend

This conference is designed for those shaping Gen Z’s faith journey:

  • Pastors, youth pastors, and church leaders

  • Teachers and Christian school faculty

  • Parents and grandparents

  • Small group leaders and mentors

  • Campus ministers and disciple-makers

Keynote Speakers

Sean McDowell
Engaging the Unchurched in a Spiritually Curious Culture
Author, professor, and thought leader in apologetics and youth engagement.

Katie McCoy
Navigating the Transgender Conversation with Truth and Compassion
Author and scholar helping Christians engage gender conversations biblically.

Jonathan Morrow
Following Jesus in a TikTok World
Director of Cultural Engagement at Impact 360 Institute and co-author of the Gen Z Volumes.
Also presenting breakout: The Bible and Gen Z: Navigating Doubt and Deconstruction

Ryan Skoog
Leading with Prayer
Entrepreneur, nonprofit leader, and co-author of Lead With Prayer

Breakout Sessions

  • Raising Emotionally Resilient Kids in an Anxious World – Benji Baker

  • Who Am I? Helping Gen Z Find Identity in an Age of Insecurity and Confusion – Shea Foster

  • The Bible and Gen Z: Navigating Doubt and Deconstruction – Jonathan Morrow

Conference Schedule

8:00 AM – Registration Opens
9:00 AM – Welcome and Worship
9:15 to 3:30 PM – Keynote Sessions, Breakouts, and Live Panel Q&A
4:00 PM – Conference Concludes

Lunch is included in the price and provided on-site.
An optional Ministry Leader Luncheon is available at no extra cost.

Event Location

SouthCrest Church
365 International Park, Newnan, GA 30265

Located just 30 minutes south of Atlanta’s Hartsfield-Jackson International Airport, Newnan is easily accessible and offers a range of nearby accommodations.
Thank you to SouthCrest Church for generously hosting.

Register Today

All tickets: $59
Early registration discount ends July 12, 2025
Register now at whoisgenz.com

About Impact 360 Institute

Founded in 2006 by John and Trudy Cathy White, Impact 360 Institute exists to inspire and equip the next generation of disciples to know Jesus more deeply, be transformed in their character, and live with Spirit-empowered influence.

We are the co-research partner with Barna Group on the Gen Z Volumes. This is the most comprehensive research series to date on the beliefs, habits, and worldview of today’s emerging generation.

Learn more at impact360institute.org

Let’s lead with courage.
Let’s disciple with clarity.
Let’s shape the future one student at a time